q=%E8%89%BE%C2%B7%E9%87%8C%E6%96%AF%28al+ries%29%EF%BC%8C%E6%9D%B0%E5%85%8B%C2%B7%E7%89%B9%E5%8A%B3%E7%89%B9%28jack+trout%29%E8%91%97&searchType=standard&isFacet=true&view=standard&searchWay=author&booktype=1&booktype=3&booktype=4&booktype=5&booktype=7&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
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艾·里斯(Al Ries),杰克·特劳特(Jack Trout)著